Product marketing alliance. And it did just that.
Product marketing alliance About Product Marketing Alliance Founded in February 2019, Product Marketing Alliance aims to unite product marketers globally with a shared mission – to drive demand, adoption, and the overall success of their products. Get in a room with PMM experts as they reveal case studies, best practices, and common challenges to help you get up-to-date with the latest industry trends and innovations and share the skills you need to accelerate your career. He's also been named one of PMA's Top 100 Product Marketing Influencers. Product Marketing Certified: Leadership is tailor-made for aspiring managers and current team leads. While working in new application development at Amazon Web Services (AWS), Holly also delivers thought-provoking ideas for GTM strategy in workshops, lectures, and two podcasts. The Product Marketing Field Guide [eBook] eBooks. Video (9:26) Get a comprehensive overview of the critical stages of business growth and development and what you should focus on within each phase. Product Marketing Alliance was founded in February 2019 with a mission of uniting product marketers across the globe. Nov 8, 2024 · Mike is a creative and results-oriented product marketing leader with a proven ability to build strong teams and drive growth. Look no further than a Product Marketing Alliance Membership. Feb 12, 2020 · Product Marketing Alliance was founded in February 2019 with a mission of uniting product marketers across the globe. This framework helps you navigate all those concepts through five fundamental stages. Sep 2, 2020 · Product marketing is an enthralling yet complicated area; there are a whole bunch of different concepts you need to master inside and out to satisfy your customers, motivate your team, and optimize your product. May 29, 2024 · Our exhaustive qualitative and quantitative research covers a comprehensive array of topics, providing you with a multi-dimensional understanding of product marketing: 📅 How has product marketing changed since 2023. The delivery method is quite fresh and agile. Welcome to Elevate Product Marketing, a weekly newsletter dedicated to keeping you up-to-speed on all things PMM. 💰 Unlimited access to the product marketing salary calculator to compare your salary with PMMs across the globe and confidently negotiate that next pay rise. Marketing Alliance Revenue Alliance Product Alliance Customer Alliance Finance Alliance Technology Alliance With so much ambiguity around the role of product marketing, this video will help solidify your understanding. Marketing Alliance Revenue Alliance Product Alliance Customer Alliance Finance Alliance Technology Alliance This Friday, courses and memberships are gonna become more accessible than ever. "Product Marketing Alliance is a global membership organization that offers access to resources, events, courses, and podcasts on product marketing topics. Product Marketing Alliance was founded in February 2019 with a mission of uniting product marketers across Featured Case Study “Once you find something that works, there’s not really any reason to keep shopping around. See the details. And now, we're excited to offer you a sneak peek of what's included in our Membership plans with our taster pack. Transitioning into product marketing from another career is achievable and rewarding (but may also be challenging). Product marketers are the overarching voices of the customer, masterminds of messaging, enablers of sales, and accelerators of adoption. . 无论您是刚开始没多久，还是一个资深的产品营销经理；B2B或者是B2C背景，在实体经济企业或者是SaaS公司，在学习完整个课程之后，您都会拥有所需要的知识和工具，为公司保留以及拓展更多的新客户。 The best product marketing content, all in one place. Not only is the actual certification program rigorous and engaging, but the supporting materials, templates, videos, and other industry tool-chest items are product And each product that makes it on the Pulse will be equipped with the ultimate and official blue ribbon for everyone in the product marketing community and beyond to see. ” Adam Miller, Senior Marketing Manager for Product and Content at Pathify, came across Product Marketing Alliance when he took on his first product marketing role and needed to get up to speed – fast. And it did just that. Community-led education designed to fast-track your product marketing career. Know you want to join us but need a little help getting budget sign-off? Use our customizable convince the boss letter to accelerate your approval process. Ready to become a standout product marketing leader? You've come to the right place. 👩🏼🏫 11 核心模块 📙 68 章节 87 考试问题 ⏰ 10+ 小时 📝 额外课程作业. Product Marketing Alliance is a global network of product marketers that offers certifications, content, summits, meetups, and more. Main stage. We offers flexible membership plans tailored for professionals seeking to enhance their skills and network within the product marketing field. Stay tuned and receive your 15% off discount. Exhibition and networking. June 04. "Move over Pragmatic and hello Product Marketing Alliance. Bryony Pearce Welcome to this year's installment of our annual exploration of the product marketing landscape. Discover over 100 product marketing templates and frameworks, all tried, tested, and approved by some of the world's biggest brands. 12:45. Mar 26, 2021 · Product Marketing Alliance was founded in February 2019 with a mission of uniting product marketers across the globe. Download the brochure What happens when we join? Jun 22, 2024 · Product Marketing Alliance was founded in February 2019 with a mission of uniting product marketers across the globe. A mentor and Expert in Residence, Div is recognized as one of the top 100 Product Marketing Influencers by the Product Marketing Alliance. Jul 17, 2024 · Product marketing is the driving force behind getting products to market - and keeping them there. Discover the keynotes, panels, and sessions at the Product Marketing Summit Paris to elevate your product marketing expertise. Join the largest PMM community at Product Marketing Summit Dubai as we bring together innovative leaders to share best practices & industry insights. Find out the latest trends, best practices, and challenges in product marketing and how to accelerate your career. Built specifically for product marketing leaders, by product marketing leaders, our leadership courses are designed to help you lead with authority, influence, and innovation. Nov 12, 2024 · Product Marketing Alliance was founded in February 2019 with a mission of uniting product marketers across the globe. Join the world's biggest PMM community and learn from industry experts at various summits around the globe. Jan 31, 2025 · While there are several reasons, I believe one key factor is that AI is helping address one of the biggest challenges product marketers face: the product marketing ratio problem. 🤖 Product Marketing GPT for instant access to all your product marketing questions and challenges. From pricing, market research, and OKRs to personas, positioning, and go-to-market, Product Marketing Core has it all. Opening remarks. Product Marketing Alliance is the largest global collective of product marketing managers committed to driving demand, adoption and the overall success of their products. Please note that seats are limited, and pre-registration is mandatory. I just went through the PMA Product Marketing Certification program, and I can truly say that it is the new standard when it comes to getting certified in product marketing. Choose from various topics, levels, and learning styles to fast-track your career and grow your skills. Sep 18, 2024 · With an extensive background spanning over 15 years in product marketing and innovation, Elliot is driven by a passion for creating and communicating products that enhance people's health and performance. “It has significantly contributed to the reduction of ‘scope creep’ and enabled us to deliver a true SLA across our organization. Reggie Waterman, Brand Director, Yorkville University. We'll guide you through the vital hard and soft skills you need, leveraging the experience of leaders from top brands like LinkedIn, Hotjar, and Shopify along the way. Catch up with every session from Product Marketing Summit London 2024, now available OnDemand. We’re accredited and recognized by the Chartered Institute of Marketing and CPD, and all our certifications are based on real-life experiences, practical implementation, and actionable learnings. Jan 23, 2020 · Product Marketing Alliance was founded in February 2019 with a mission of uniting product marketers across the globe. Aug 16, 2024 · Product Marketing Alliance was founded in February 2019 with a mission of uniting product marketers across the globe. With an MBA from the University of Chicago Booth School of Business and a Master’s degree from Stanford University, he brings a powerful combination of academic Aug 19, 2022 · Pat Johnson, Senior Product Marketing Manager at Podium explains the best way you can measure a product's success in marketing: "At a high level, product marketing’s main areas of focus include go-to-market initiatives, sales enablement , marketing support, and product adoption. Learn from product marketing experts and leaders at PMA. The course is well structured, very comprehensive and has a good mix of theory and practice. ⭐ Product Marketing Alliance was founded in February 2019 with a mission of uniting product marketers across the globe. - Elisa Lippincott, Director of Product Marketing at FireMon “Thanks to the Product Marketing Core Certification I have been able to get a comprehensive learning of all that is product marketing. 📈KPIs and budgeting. Join us at Product Marketing Sumit Amsterdam, as we bring together the most innovative minds in the industry to help elevate your career. Recognized as one of the most Influential Product Marketers by the Product Marketing Alliance and a top Product Marketing Mentor by Sharebird, her expertise is widely acknowledged. Aug 11, 2022 · Product Marketing Alliance was founded in February 2019 with a mission of uniting product marketers across the globe. In 2021, Scott was named a top product marketing influencer by the Product Marketing Alliance. Click to read Product Marketing Alliance, by Richard King, a Substack publication with hundreds of subscribers. Jan 3, 2024 · A Go-to-Market strategy fuses together all of the elements that drive a business, such as marketing, content marketing, customer intel, and brand development and provides an action plan for how you can better reach your customers. Lunch break. November 21. Mar 16, 2021 · Product Marketing Alliance was founded in February 2019 with a mission of uniting product marketers across the globe. Join the largest product marketing community, as we bring together the most innovative minds in the industry to help elevate your career. Sep 4, 2020 · “The Product Marketing Alliance has been a game-changer for me! I have access to the membership, events, mentors and certifications. Before that, he started his career as a product marketer and Growth Manager for Microsoft Office leading product marketing for OneNote, Word, and PowerPoint during the transition into a SaaS business. The thing I like best about the Alliance is its strong community and online presence, and the fact they leverage top PMM leaders across the world to create and share frameworks and valuable Dec 12, 2024 · Nitin Kartik is a recognized leader in product marketing, celebrated as a Product Marketing Alliance Ambassador, a Top Product Marketing Voice, and a Top-50 Product Marketing Creator. Learn how to join, connect, and grow with the world's biggest PMM community. Options include access to exclusive resources, expert-led events, certifications, and a vibrant community of marketers. I've gone through Pragmatic and I've gone through PMA, and in my opinion, PMA wins hands down. With 13+ years of B2B SaaS product marketing experience across startups and Fortune 500 companies, Div collaborates with product, sales, marketing, and customer success teams. Jul 29, 2024 · TL;DR: The top eight types of metrics product marketers mostly track in their companies are: customer acquisition, customer engagement, product usage, customer retention, revenue and financial, market and competitive, campaign performance, and product-specific metrics, as revealed in our Product Marketing Metrics eBook. The State of Product Marketing 2021 follows the inaugural 2019 report and last year's equally popular edition, offering a granular deep dive into how the past 12 months have shaped life for PMMs around the globe. Whether you’re new to the industry or a seasoned PMM, B2B or B2C, physical or SaaS, by the end of this course, you’ll have all the knowledge and tools needed to effectively and successfully attract and keep more customers. In just two years, the PMA has grown to 60,000+ members, boasting multiple accredited certifications and partnering with renowned brands like Microsoft, TikTok, Salesforce, Gong, Intuit, and Google. Aug 6, 2019 · The world's largest product marketing community is gathering for two days of innovation sharing, networking and learning - join to advance your career Speakers Agenda Why attend Partners Venue Live training “Product Marketing Core: Teams has enabled us to function in a much more structured way within our organization and a much more standards-based way to our stakeholders. Product marketing is a multi-faceted role with many concepts to cover so you can launch successful products, satisfy your customers, and be acing your career. Feb 28, 2024 · Product Marketing Alliance was founded in February 2019 with a mission of uniting product marketers across the globe. By Product Marketing Alliance; $1,299. So as you begin to determine how you co Apr 2, 2019 · Product Marketing Alliance is designed for passionate product marketing managers who want to learn, understand, master and actively contribute to the PMM community. The PMA platform features content, events, jobs, community, Q&A and we are building out an exclusive membership for PMMs which will be released very soon. Inside the taster pack, you'll get access to: 👉 Exclusive articles on the latest product marketing trends and best practices. 08:00. "I just went through the PMA Product Marketing Certification program, and I can truly say that it is the new standard when it comes to getting certified in product marketing. Ever wondered what B2B product marketing will look like in 5 years time? Well, wonder no more. Whether you’re new to the industry or a seasoned PMM, B2B or B2C, physical or SaaS, this course is for anyone wanting to build or top up their product marketing knowledge and effectively and successfully attract and keep more customers. Learn from leading experts and get certified in product marketing skills with PMM Academy. Bradley Harrad, Cluster Product Marketing Manager at OVHcloud "The Product Marketing Alliance has been a game-changer for me! The membership brings tremendous value to my career and I am so lucky to be a part of this community!" Megan Liken, Product Marketing Specialist at cPanel. Networking & exhibition. Finely tuned by the world’s biggest PMM community. With this product marketing certification, you’ll grasp the what, why, and how of every aspect of product marketing – and that’s a promise. Impulse purchases are fun, but there's nothing like an investment to satiate your lifelong L&D needs. IQ in PMM, AI-driven launches, technical product marketing, and how to integrate PMM for business success. Happy hour hosted by Product Marketing Alliance. If you’re a product marketer, you’ve probably felt this – the delicate balance between the number of product marketers (PMMs) and product managers (PMs) . Discover the latest insights and strategies in product marketing, featuring expert-led sessions, networking opportunities, and actionable takeaways. 👩🏼🏫 11 modules 📙 68 chapters 87 exam questions ⏰ 10+ hours. Let’s elevate product marketing together. Mar 13, 2025 · Whether you're new to the game, or a life-long PMM, level up with insights from those shaping the product marketing landscape - build your own agenda from three distinct tracks; headline keynotes, PMM Labs workshops, and intimate roundtable discussions Gain hands-on experience and insights from top experts in EQ vs. See the details A tenured product marketing voice, Holly brings expertise across go-to-market strategy, messaging, positioning, and stakeholder management. 09:00. Known for building high-performance teams and driving go-to-market strategies, he excels in lead generation for B2B product, software, and services companies across diverse industries. With an extensive background spanning over 15 years in product marketing and innovation, Elliot is driven by a passion for creating and communicating products that enhance people's health and performance. Empowering the product marketing leaders of today to become the C-suiters of tomorrow. Learn more in this complete guide. Currently serving as a Non-Executive Director/Board Member at Mobilus Labs, Susan brings a wealth of experience and strategic acumen to her role, shaping the company Aug 7, 2023 · Product Marketing Alliance was founded in February 2019 with a mission of uniting product marketers across the globe. The membership brings tremendous value to my career and I am so lucky to be a part of this community!” Happy hour: Sponsored by Product Marketing Alliance. Why not explore a PMA Pro Membership and get access to Boston and every previous Product Marketing Summit ever plus a whole host of other benefits. 🤝 Company focus and external collaboration. Apr 1, 2025 · Join the largest PMM community at Product Marketing Summit Denver as we bring together innovative leaders to share best practices & industry insights. We'll guide you through the vital hard and soft skills you need, leveraging the experience of leaders from top brands like LinkedIn, Hotjar, and Shopify. Secure your free pass for access to all live sessions, Q&A with speakers, and unrivalled learning and insights. Product Marketing Summit Amsterdam returns in May 2025 for two days of unrivaled learning & networking - the best way for PMMs to keep up to date. Join the global product marketing community and access courses, resources, events, certifications, and networking opportunities. Learn from experts and get certified in product marketing with the Product Marketing Alliance. Enter our Product Marketing Framework. Oct 22, 2019 · Receive the most important agenda & ticketing updates direct to your inbox, & gain access to your Product Marketing Summit brochure. She's the creator of our flagship course, Product Marketing Certified: Core, which is taken and trusted by 10,000+ PMMs globally, and oversees The Alliance's entire suite of education offerings. Jul 10, 2024 · Join product marketing industry trailblazers and thought leaders at this unmissable virtual event to optimize your place in the market. Aug 6, 2019 · We’ve assembled the brightest minds in product marketing to reveal their best practices, challenges, and experiences with one mission in mind: enabling you to reach your full product marketing potential. Elliot also serves as an expert in residence at Product Marketing Alliance, the world's largest product marketing community. Scott, the SVP Product Marketing at BeyondTrust, is a results-oriented marketing executive with a 20+ year track record of success. Apr 3, 2019 · Terms and Conditions of the Product Marketing Alliance’s Ambassador program. Jul 15, 2024 · (Indeed – actually, finding your community is one of the main insights from the Product Marketing Alliance Diversity series in London, well said by PMA Ambassador Amit Alagh, so passing his wisdom here!). This course is specifically designed for product marketers, including those with the title of: Product Marketing Manager; Senior Product Marketing Manager; Head of Product Marketing; Director of Product Marketing; VP of Product Marketing; But it’s also suitable for those in customer success and customer marketing. She enjoys sharing experiences on career growth, authentic leadership, mindfulness, mental well-being, stress and anxiety, and product marketing. In the State of Product Marketing Crystal Crouch, Founder - Product Marketing Consultant (Marketing Spark), Product Marketing Alliance. Marketing Alliance Revenue Alliance Product Alliance Customer Alliance Finance Alliance Technology Alliance Richard King is the Founder & CEO at Product Marketing Alliance, the number one product marketing community. Explore courses on interactive demos, segmentation, storytelling, and more. Since then, we've gathered Aug 6, 2019 · Catch every session recording from Product Marketing Summit Boston 2024, now available to view OnDemand. If you work for a vendor or a potential sponsor of our community, we unfortunately won’t be able to accept your ambassador application due to the lead generation opportunities the program provides. Product Marketing Leadership Accelerator. We're thrilled to be bringing you The PMM Field Guide, produced by product marketer and SaaS researcher, Alexander Becker, and designed to explore what the B2B product marketing landscape might look like in th e not-too-distant future. Bryony's the Chief Marketing Officer at The Alliance, and has been around since day one creating and shaping the Product Marketing Alliance community. A tenured product marketing voice, Holly brings expertise across go-to-market strategy, messaging, positioning, and stakeholder management. To sum it up. Oct 12, 2020 · The Product Marketing Alliance’s State of Product Marketing Report for 2020 shows that only 5% of product marketers feel like their role is fully understood, meaning quantifiable metrics are desperately needed to maintain credibility and leadership buy-in. ⚒️ Roles, responsibilities, team infrastructure. Registration and networking breakfast. On top of alllll of that, we’ll also publish an annual PMA Pulse report, which will consist of a detailed breakdown of the movers and shakers in each of the aforementioned Whether you’re new to the industry or a seasoned PMM, B2B or B2C, physical or SaaS, this course is for anyone wanting to build or top up their product marketing knowledge and effectively and successfully attract and keep more customers. pgotpo igub erl ksyjq jqtuyxt btfdl nzidc ibefb hpmomm fatw dgmknl ftrd hctidc ovupg eemoe